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By Allison Murphy & Paul Sternberg“Hard times are coming, when we’ll be wanting the voices of writers who…

Many nonprofits today think about their brands as separate from the strategic work that drives organizational efficiency, effectiveness,…

It's a deceivingly simple question with a lot to explore. I like this question because it forces an…

Technology marketers have been using Geoffrey Moore's classic book Crossing the Chasm to move from a group of…

Every year, Interbrand publishes the Best Global Brands report. It's not likely to be a staple in the…

Strategies are just decisions that need to be acted upon. Defining a brand's strategy can be one of…

Management consultant, Peter Drucker, believed that the purpose of a business was to create and keep a customer.…